Another of the BBC's Sound of 2010, Welsh born, half Greek songstress Marina Diamandis, otherwise known as Marina and the Diamonds, ended up coming second overall. Now we get to sample 'Hollwood' her second major single from the forthcoming album 'The Family Jewels.
The first thing that strikes you is her deceptively low voice in the opening verse. It's a voice that has drawn comparisons with Kate Bush, Florence and the Machine and I even detected a slight similarity to Imogen Heap in parts and it's perhaps this unconventionality that really draws you in to the song. This soon gives way to a higher tone in a slightly, but not overpoweringly so, bubblegummy chorus, which has an ability to stick around in your head long after the song has finished. The good news is that we only have a couple of weeks to wait to see what the album has in store.
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